Monday, June 27, 2011

Is Google's algorithm screwing you?

I read an article today about Americans having trouble getting helpful information on NT Wright when they searched for him. I thought this odd, given that the internets should give the most relevant information about a topic. And there's the rub. In today's algorithm, most relevant has to do with where your IP address is located and what those with IP addresses in your geographical locale have searched for. So news posted from UK IP addresses is virtually inaccessible to Americans, since they're unable to see the most accurate news post in their search results list.

This fact renders some of the most pertinent websites inaccessible, not due to the inability of the user to type, but due to their inability to see the searched site. Today's new word: hinternets. Example: The search algorithm left my site in the hinternets because it was busy selling crap to the people who actually wanted to see what I posted.

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