Electability

Seems like the key for a major party in candidate choice is whether the candidate is "electable." Doesn't matter who they are or what they stand for, if they have the charisma to beat the other party in the general election, we're gonna nominate them! Presumably if there are "electable" candidates, there are "unelectable' ones. Perhaps for no other reason than linguistic humor, but also to make the next year slightly more bearable, everyone needs to refer to terrible candidates like Giuliani and Clinton as "ineluctably unelectable." (Except that they might be those charismatic ones . . . aargh!)